Prepare Relevant Campaigns That Maximise Results
Preparing targeted, relevant and timely campaigns will help you to maximise engagement and conversion, and hit those all-important KPIs.
Whether your goal is to reduce bounce rates, attract new customers, boost conversion rates and AOVs, or shift certain stock lines, campaign planning and working with the right tech partners will help ensure you achieve them.
Here we've pulled together some key dates for your marketing calendar, to inspire you to create campaigns with us that deliver results in 2024.
| JANUARY | FEBRUARY | MARCH |
| New Year's Day (1) | Chinese New Year (10) | St. David's Day (1, Wales) |
| Martin Luther King Jr Day (15, US) | Super Bowl Final (11, US) | World Book Day (7) |
| Burns Night (25, Scotland) | Shrove Tuesday / Pancake Day (13) | International Women's Day (8) |
| Australia Day (26) | Ash Wednesday (14) | Mothering Sunday (10, UK) |
| Valentine's Day (14) | Ramadan starts (10) | |
| London Fashion Week (16) | St. Patrick's Day (17) | |
| Presidents' Day (19, US) | Holi Festival (25, India) | |
| Family Day (19, Canada) | Good Friday (29) | |
| Easter Sunday (30) |
. 
| APRIL | MAY | JUNE |
| Easter Monday (1) | Labour Day/May Day (1) | Pride Month |
| Qingming Festival (4, China) | Cinco De Mayo (5, Mexico) | Republic Day (2, Italy) |
| Eid (9) | Bank Holiday (6, UK) | Flag Day (14, US) |
| St. George's Day (23, England) | WWII Victory Day (8, France) | Father's Day (16) |
| Anzac Day (25) | Mother's Day (12, US, Australia) | |
| Victoria Day (20, Canada) | ||
| Whit Monday (20) | ||
| RHS Chelsea Flower Show (21) | ||
| FA Cup Final (25) | ||
| Mother's Day (26, France) | ||
| Bank Holiday (27, UK) | ||
| Gloucester Cheese Rolling (27, UK) | ||
| Memorial Day (27, US) | ||
| Hot Sales (TBC, Mexico) |
| JULY | AUGUST | SEPTEMBER |
| Wimbledon Championships starts (1) | Qixi Festival / Valentine's Day (10, China) | Father's Day (1, Australia) |
| Canada Day (1) | Assumption of Mary (15, Italy) | Labor Day (2, US) |
| Amazon Prime Day (TBC) | Bank Holiday (26, UK) | Back to School (2, UK) |
| Independence Day (4, US) | Fairtrade Fortnight starts (9) | |
| Independence Day (9, Argentina) | Independence Day (16, Mexico) | |
| Bastille Day (14, France) | Mid-Autumn Festival (17, China) | |
| Independence Day (20, Colombia) | Oktoberfest starts (21, Germany) |
| OCTOBER | NOVEMBER | DECEMBER |
| Black History Month | Diwali (1) | Cyber Monday (2) |
| Golden Week (1-7, China) | Day of the Dead (1) | Green Monday (9, US) |
| National Day of Spain (12) | World Vegan Day (1) | Couple's Day (12, China) |
| Thanksgiving (14, Canada) | Melbourne Cup Day (5, Australia) | Super Saturday (21) |
| Halloween (31) | Remembrance Sunday (10) | Last Next Day Delivery (23) |
| Singles' Day (11, China) | Christmas Eve (24) | |
| Remembrance Day (UK) / Veterans Day (US) Armistice Day (France) (11) |
Christmas Day (25) | |
| El Buen Fin (15, Mexico) | Boxing Day (26) | |
| Thanksgiving (28, US) | New Year's Eve (31) | |
| Black Friday (29) | ||
| Small Business Saturday (30) | ||
| St. Andrew's Day (30, Scotland) |
Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.